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The Forrester Wave™: US Digital Agencies — Mobile Marketing Strategy And Execution, Q1 2012

The Nine Agencies That Matter Most And How They Stack Up

January 27, 2012

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Why Read This Report

In Forrester's 37-criteria evaluation of US digital agencies with mobile marketing services, we identified the nine significant agencies in this category — AKQA, iCrossing, Ogilvy, Possible Worldwide, Razorfish, Rosetta, SapientNitro, TribalDDB, and VML — and researched, analyzed, and scored them. This report details our findings about how each agency measures up and plots where they stand in relation to each other, to help interactive marketers select the right partner for their mobile marketing efforts.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Interactive Marketers Need Agencies To Deliver On The Mobile Imperative
  • US Agencies' Mobile Marketing Strategy And Execution Evaluation Overview
  • Smart Integration Of Services and Skills Gives Marketers Many Strong Choices
  • Vendor Profiles
  • Supplemental Material
  • Related Research Documents

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