Wave Report

The Forrester Wave™: US Search Marketing Agencies, Q1 2009

iProspect, iCrossing, And 360i Emerge As Leaders

January 21st, 2009
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Christine Overby , Angie Polanco

Summary

Forrester's evaluation of search marketing agencies against 72 criteria finds this market more mature than during our 2006 Wave. iProspect leads the study again, this time because of its strategy and corporate leadership. iCrossing takes top honors for both its paid search and SEO current offering. It and 360i round out the Leader category because of their research-based approaches to keyword development and highly automated execution. IMPAQT, Razorfish, and Reprise Media are all Strong Performers — IMPAQT because of its analytics prowess, Razorfish for how well it integrates search with other online media, and Reprise for its open platform and social media competence. Oneupweb lands as a Contender because it lacks the automation needed to scale enterprise marketer programs. However, its work ethic and consulting-based approach scores high with client references.

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