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For eBusiness & Channel Strategy Professionals

The Four Facets Of Adaptable Digital Commerce Teams

Organization: The Retail eCommerce Playbook

December 19, 2018

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This is the Organization report in The Retail eCommerce Playbook For 2020.

Why Read This Report

Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often challenging store business and customers with high expectations and many choices. How to survive? Digital business professionals need to develop adaptable teams to manage to continuous, deep change. This report introduces the digital retail adaptability flywheel and explores how digital business pros develop high-performance, adaptable teams across its four facets: alignment, resource provisioning, operating speed, and customer experience (CX). This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • To Survive Retail Volatility, Know How To Adapt Quickly
  • Optimize Your Organization To Support A Cycle Of Adaptability
  • Follow The Lead Of Adaptable Teams
  • What It Means

  • Digital Organizations Will Change At The Rate Of Technology Adoption
  • Supplemental Material
  • Related Research Documents

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