Trends Report

The Four Facets Of Adaptable Digital Commerce Teams

Organization: The Retail eCommerce Playbook

December 19th, 2018
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Martin Gill , Shar VanBoskirk , Peter Wannemacher , Brendan Witcher , Samuel Stern , Heidi Anderson

Summary

Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often challenging store business and customers with high expectations and many choices. How to survive? Digital business professionals need to develop adaptable teams to manage to continuous, deep change. This report introduces the digital retail adaptability flywheel and explores how digital business pros develop high-performance, adaptable teams across its four facets: alignment, resource provisioning, operating speed, and customer experience (CX). This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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