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For eBusiness & Channel Strategy Professionals

The Future Of Distribution

Use Platforms Of Distribution To Bring New Outcomes To New Buyers

February 23, 2021


Why Read This Report

Traditional distribution faces obsolescence as buyers seek closer relationships with vendors. Distributors evolved over decades to buy time — adding value via fulfillment, credit facilities, marketing, sales, and domain expertise. IT distributors face immediate threat from cloud adoption because the form factor and time-to-value are radically different than on-premises — and more appealing to businesses going digital. This report for digital leaders explores the future of distribution and how distributors must become platform businesses or be replaced.

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Table of Contents

  • Today's Distributors Are Not The Future Of Distribution
  • Subscription Models Shift Power Away From Traditional Distributors
  • Distributors Must Become Platforms For Distribution
  • Recommendations

  • Become A Branded Platform Company To Fully Leverage Ecosystems
  • What It Means

  • A New Breed Of Internet-Scale Partners Will Emerge
  • Supplemental Material
  • Related Research Documents

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