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The Future Of Online Secondary Ticketing

A Forecast Of US Online Secondary Ticket Sales, 2007 To 2012

February 6, 2008

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Why Read This Report

Forrester estimates that US online secondary ticket sales will grow at a 12% CAGR over the next five years, reaching $4.5 billion by 2012. This represents an incremental 20% to the $22 billion in primary ticket sales already transacted by the US live music and sporting event industries. What is driving this growth? The Web's democratization of ticket acquisition, rising consumer comfort with purchasing tickets online, and increased competition in the online secondary ticketing marketplace. But the future of the secondary market is not necessarily a pot of gold: We expect that the line will blur between the primary and secondary markets; the face value on tickets will creep toward actual market demand; artists, promoters, and venues will favor a direct-to-consumer model; and technology advances in ticket security will increase accountability.

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Table of Contents

  • Tracing The Evolution Of Ticket Scalping
  • The Current And Future State Of The Online Secondary Ticketing Market
  • Developments In The Online Secondary Ticketing Market

  • Drastic Changes In Store For Secondary Resellers And Aggregators
  • Supplemental Material
  • Related Research Documents

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