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For B2B Marketing Professionals

The Future Of Sales Enablement Is The C-Suite

Lead Change By Calibrating Selling Motions To Buying Preferences

April 3, 2019

Why Read This Report

Whether or not your organization is one of the only 25% that have a mature sales enablement (SE) function in place, know that evolving buyer dynamics demand a scope well beyond the content-focused foundation on which many programs were built. In this report, we define the function and the competencies in which practitioners of SE will need to excel and share our view of what its future holds — the calibration of selling motions to buying preferences.

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Table of Contents

  • Business Consumers Direct Sales Enablement To Center Stage
  • Success Relies On Recalibrating To Buyer Preferences
  • Five Competencies Set The Stage For Sales Enablement To Flourish
  • What It Means

  • Sales Enablement's World Evolves From Homophony To Polyphony
  • Supplemental Material
  • Related Research Documents

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