Eric Zines,

Eric Zines

Principal Analyst

Eric has a broad range of experience from his more than 25 years in technical B2B sales, product management, marketing, and enablement. Through his experience in building teams across multiple disciplines, Eric has been recognized for his ability to lead teams successfully through strategic business changes and integrations.
Throughout his career, Eric has driven sales results by focusing on the needs of sellers and their customers, and by collaborating across internal teams. He is passionate about streamlining the sales environment to enable sales professionals to delight their customers.

Research Coverage

Planned Research

What research can you expect from Forrester in the next 12 months? Updated biweekly, our publishing plan will keep you current with market and technology trends. Use the link below to download a list of our upcoming research.

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August 1st, 2025 4:00 PM - 5:00 PM Peer Discussions

Maximizing Impact: Strategic Budget Planning For B2B Sales Leaders

Economic uncertainty and market volatility are forcing executives and business leaders to revisit budget planning with much higher expectations. As you tackle 2026 planning, how can you make the biggest impact with lasting benefits rather than one-time reductions? Join Eric Zines for this interactive discussion with fellow B2B sales leaders on your plans, priorities, and initiatives for the upcoming year, guided by Forrester’s 2026 Budget Planning Guides. Leave the conversation with new ideas for how to meet the growth challenges of 2026 and beyond.Questions for discussion:Where are organizations maintaining, cutting, or increasing current investment?How do I obtain greater enterprise intelligence to connect budgets with specific investments?How do I build an optimization mindset? Peer discussions are available exclusively to Forrester Decisions VIP Leaders and Leader license holders for their own participation.
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