Trends Report

The Future Of Search Marketing

And What You Should Do About It

August 11th, 2010
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Emily Riley , Kate van Geldern , Angie Polanco

Summary

Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend Google's dominance overall, Google won't march unfettered into new territory. New pressures on traditional paid search will decrease Google's core keyword ad revenue. And regulation will come into play as Google sets its sights on television.

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