The Future Of Search Marketing
And What You Should Do About It
August 11, 2010
Why Read This Report
Search marketing faces a number of changes that will force interactive marketers to think more like business planners than like channel managers. While we expect the future of search to extend Google's dominance overall, Google won't march unfettered into new territory. New pressures on traditional paid search will decrease Google's core keyword ad revenue. And regulation will come into play as Google sets its sights on television.
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Tools And Templates
Models and Calculators
- Users Rely On Different Tools To Find Search Engines Today
Table of Contents
- Search Gets More Sophisticated
WHAT IT MEANS
- Google's Dominance Crosses Channels
- Related Research Documents