Report

The Future Of The Empowered Consumer In The US

The Past Decade Of Consumer Evolution Shows That Consumers Want New Choices, More Immersive Experiences, And Greater Purpose
December 15th, 2020
With
Shynise McElveen
and Rachel Birrell

Summary

Read this report to understand where the most empowered US consumers stand today and visualize where they’re going next.

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.