Trends Report

The Global Mobile Revolution Is Just Beginning

Marketers Must Shift From Being "Mobile-First" To Mastering Mobile Moments

April 16th, 2015
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Luca Paderni , Julie Ask , Kasia Madej

Summary

Many B2C marketers have embraced the notion of mobile-first; they are starting to design websites and marketing campaigns with mobile in mind instead of simply retrofitting their approach to mobile. To cope with the accelerating global mobile revolution, marketers must think of mobile as more than just one of the digital channels available and instead embrace it as an enabler of high-value, contextually powered mobile moments. This report shares Forrester's take on the key global trends shaping mobile consumer behaviors in the next five years and their implications for marketers.

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