Capture The Global eCommerce Opportunity
August 12, 2016
Why Read This Report
Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a strategic look at the opportunities around the globe and balancing the size of each market with factors such as ease of entry and the competitive landscape. Their approaches have shifted substantially over the past few years and now take into account the latest technologies and solutions available to help streamline market entry. How are eCommerce organizations tackling new global markets, where are they falling short, and what can they do to maximize the opportunities abroad? This report, part of the eCommerce globalization playbook, updates "The Global eCommerce Opportunity" report published in February 2015.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Brands Are Looking To Boost Their Global Footprints
- Today's Global Expansion Looks Different Than In The Past
- For Many eBusinesses, The Biggest Challenges Are Internal
- Plan To Be In The Globalization Game For The Long Haul
- Related Research Documents