Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

Capture The Global eCommerce Opportunity

February 23, 2015

Playbook icon

This is the Landscape report in The eCommerce Globalization Playbook For 2016.

Primary author headshot


Why Read This Report

Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the opportunities around the globe and balancing the size of each market with factors such as ease of entry and the competitive landscape. Their approaches have shifted substantially over the past few years and now take into account the new technologies and solutions available to help streamline market entry. How are eCommerce organizations tackling new global markets, where are they falling short, and what can they do to maximize the opportunities abroad? This report, part of the eCommerce globalization playbook, updates "The Global eCommerce Opportunity" report published on March 28, 2014. It includes new analysis and graphics outlining how brands are expanding internationally and provides new market sizing data for key markets.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Brands Are Looking To Boost Their Global Footprints
  • Today's Global Expansion Looks Different Than In The Past
  • For Many eBusinesses, The Biggest Challenges Are Internal

  • Plan To Be In The Globalization Game For The Long Haul
  • Related Research Documents

Recommended Research