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For eBusiness & Channel Strategy Professionals

Capture The Global eCommerce Opportunity

August 12, 2016

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This is the Landscape report in The eCommerce Globalization Playbook For 2016.

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Why Read This Report

Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a strategic look at the opportunities around the globe and balancing the size of each market with factors such as ease of entry and the competitive landscape. Their approaches have shifted substantially over the past few years and now take into account the latest technologies and solutions available to help streamline market entry. How are eCommerce organizations tackling new global markets, where are they falling short, and what can they do to maximize the opportunities abroad? This report, part of the eCommerce globalization playbook, updates "The Global eCommerce Opportunity" report published in February 2015.

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Table of Contents

  • Brands Are Looking To Boost Their Global Footprints
  • Today's Global Expansion Looks Different Than In The Past
  • For Many eBusinesses, The Biggest Challenges Are Internal
  • Recommendations

  • Plan To Be In The Globalization Game For The Long Haul
  • Related Research Documents

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