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For Customer Experience Professionals

The Journey Measurement Framework: Assess And Predict Journey Performance

A Journey Measurement Series Report

August 22, 2019

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Why Read This Report

Most customer experience (CX) pros struggle to assess whether journeys are successful for the customer and the company. The solution: Evolve from traditional measurement to journey measurement. This report explains how to build a metrics framework that helps assess and predict journey performance.

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Table of Contents

  • CX Pros Struggle To Measure Customer Journey Performance
  • The Solution: A Journey Measurement Framework
  • How To Build Your Journey Measurement Framework
  • Recommendations

  • Get Started With Journey Measurement
  • Supplemental Material
  • Related Research Documents

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