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For Customer Experience Professionals

The Journey Measurement Framework: Assess And Predict Journey Performance

A Journey Measurement Series Report

August 22, 2019


Why Read This Report

Most customer experience (CX) pros struggle to assess whether journeys are successful for the customer and the company. The solution: Evolve from traditional measurement to journey measurement. This report explains how to build a metrics framework that helps assess and predict journey performance.

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Table of Contents

  • CX Pros Struggle To Measure Customer Journey Performance
  • The Solution: A Journey Measurement Framework
  • How To Build Your Journey Measurement Framework
  • Recommendations

  • Get Started With Journey Measurement
  • Supplemental Material
  • Related Research Documents

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