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For B2C Marketing Professionals

The Marketing Measurement Action Gap

December 21, 2017

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Why Read This Report

Marketing measurement has long been a challenging discipline. But an elite segment of B2C marketers has embraced marketing measurement and optimization technologies to dramatically improve their marketing decisions. Read this report to inspire you into improved measurement maturity. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • Sophisticated Marketing Measurement Takes Root With A Savvy Few
  • Recommendations

  • Embrace Measurement To Drive Performance, Not Just Insight
  • Supplemental Material
  • Related Research Documents

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