The Marketing Measurement Action Gap

December 21st, 2017

Jim Nail

With contributors:

Brigitte Majewski , Stephanie Liu , Christian Splaine , Christine Turley

Summary

Marketing measurement has long been a challenging discipline. But an elite segment of B2C marketers has embraced marketing measurement and optimization technologies to dramatically improve their marketing decisions. Read this report to inspire you into improved measurement maturity. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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