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For Application Development & Delivery Professionals

The Mobile Imperative In Retail And Consumer Goods

Using Mobile Technologies To Enrich Enterprise Interactions With Associates And Consumers

March 23, 2011

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Why Read This Report

Retail and consumer goods firms face exciting opportunities to deploy mobile apps to fix their age-old problems with shelf availability and to empower their field employees to transcend their operational and transactional roles, becoming trusted advisors to consumers undertaking demanding trip missions. Application development and delivery professionals in retail and consumer packaged goods (CPG) manufacturers should seize the opportunity to deploy Forrester's framework to prospect for value from deploying mobile apps and then, before deciding whether to buy or build their mobile solutions, to determine which mobile operating systems and partnerships are most attractive.

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Best Practice Assessments

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  • In-House Wi-Fi Deployment Is Highly Advanced
  • Most Won't Use Homegrown Or App-Store Downloads For Mobile App Deployments
  • Enterprises Fail To Extend Mobile Access With Enterprise App Tools
  • Mobile Apps Increase Productivity But Not Differentiation

Table of Contents

  • The Mobile Imperative In Consumer Goods
  • Get Moving With Your Own Mobile Initiatives
  • RECOMMENDATIONS

  • Close The Gap On Your Competitors With Mobile Apps Deployment
  • WHAT IT MEANS

  • The Mindshare Battle Is Moving To Mobile Devices
  • Supplemental Material
  • Related Research Documents

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