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For eBusiness & Channel Strategy Professionals

The Money Management Metrics That Matter

February 9, 2017

Why Read This Report

To achieve digital money management's promise — helping customers make better decisions and increasing their loyalty — digital business strategy executives need to put the right metrics in place. These should track customers' use of digital money management tools, identify opportunities for improvement, and help quantify the business value of digital money management. This report identifies the relevant metrics that digital banking teams should adopt, recommends how to align them with business objectives, and offers a step-by-step process for collecting and using them.

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Table of Contents

  • Digital Teams Need To Measure Digital Money Management Use
  • Measure Your Money Management Strategy Using A Five-Step Process
  • Recommendations

  • Put Metrics At The Heart Of Your Digital Money Management Strategy
  • Supplemental Material
  • Related Research Documents

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