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For CMO Professionals

The Myth Of A World After: A European Recovery Perspective

How B2C Consumption Will Evolve In Post-Pandemic Europe

August 24, 2020

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Why Read This Report

Expectations of a world after the coronavirus and a next normal have been exaggerated. Human nature shows us that bad habits often overcome good intentions. Don't get us wrong; the crisis will lead to lasting changes, and we expect new waves of the pandemic in Europe before the end of 2020. However, rather than installing net new behaviors, the crisis will primarily accelerate preexisting trends. This report outlines how European consumers will evolve as the pandemic subsides in Europe and helps CMOs anticipate how to pivot their brands for recovery.

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Table of Contents

  • Business Resiliency Requires Brands To Live Their Values
  • Consumers' Trust and A Digital Reboot Will Fuel Economic Recovery
  • Recommendations

  • Reestablish Trust And Reboot Your Digital Strategy
  • What It Means

  • Get Ready To Explore Wild Cards
  • Supplemental Material
  • Related Research Documents

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