Amplify Your Social Media Business Case Beyond Marketing
February 22, 2016
Why Read This Report
Social marketing's evolution is fast and furious. Unfortunately, B2C marketers aren't moving at the same speed when it comes to building viable social marketing business cases. These cases require data, but how do you get data if you can't get your initiative funded? Read this report to learn four types of accessible data to increase the viability of your case and pave the way for success. This is an update of a previously published report "Get Approval To Fund Your Social Marketing Initiative." Forrester reviews and updates reports periodically for continued relevance and accuracy; we revised this edition to factor in new examples and data.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Social Media Marketing Measurement
Three Steps To Measuring Social Media Marketing
October 29, 2009 | Nate Elliott
Social Media Metrics That Matter
June 26, 2012 | Nate Elliott
Table of Contents
- Lack Of ROI Rigor Limits Social Marketing Potential
- Bolster A Social Business Case With Key Data Sources
- Package Your Business Case With A Holistic Approach
- Let Your Stakeholders Sell Your Social Marketing Business Case
- Supplemental Material
- Related Research Documents
Case Study: Spring Airlines' Digital Business Takes Off With Social Marketing
September 16, 2015 | Xiaofeng Wang
Take Three Steps Toward Social Success
December 11, 2015 | Xiaofeng Wang
Q&A: The Marketer's Guide To Launching Social Proactive Care
December 17, 2015 | Erna Alfred Liousas