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For CIOs

The Real Value Of Work

Employee Productivity Alone Won't Drive Business Success

September 23, 2020

Why Read This Report

As leaders invest more time and thought into developing future-of-work strategies, one problem continues to inhibit success: a narrow definition of the value of work itself, too focused on worker productivity. Yet a whole host of audiences — from customers who continue to demand more than just widgets to employees who do their best work when their employee experience is high — plays a role in creating and consuming the fruits of a company's work. To boost your future-of-work strategy, you must first understand the real value of work.

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Table of Contents

  • The Value Of Work Isn't What You Think It Is
  • Five Audiences Determine The Real Value Of Work
  • Recommendations

  • Build A Long-Term Investment Strategy Through Audience Alignment
  • What It Means

  • Decoupling Labor And Work Yields Individual And Social Meaning
  • Supplemental Material
  • Related Research Documents

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