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For eBusiness & Channel Strategy Professionals

The Retail E-Commerce Metrics That Matter

Performance Management: The Retail E-Commerce Playbook

January 25, 2021

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This is the Performance Management report in The Retail E-Commerce Playbook For 2021.

Why Read This Report

To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers' use of various touchpoints and devices, identify opportunities for enhancements or new features, and help quantify the bottom-line performance of the website. This report lays out these metrics, recommends how to align them with business objectives, and offers a step-by-step process for collecting and using these metrics. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • The Right Metrics, Not Just The Easy Ones, Will Improve E-Commerce
  • Use Metrics That Measure Customer And Business Objectives
  • Recommendations

  • Put Metrics At The Heart Of Your E-Commerce Strategy
  • Supplemental Material
  • Related Research Documents

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