Best Practice Report

The Retail E-Commerce Metrics That Matter

Performance Management: The Retail E-Commerce Playbook

January 25th, 2021
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Fiona Swerdlow , Stephen Powers , Brendan Witcher , Peter Wannemacher , Nicole Murgia

Summary

To achieve key business goals such as increasing retail sales, digital business retail executives need to ensure that they have the right metrics in place. These metrics should track customers’ use of various touchpoints and devices, identify opportunities for enhancements or new features, and help quantify the bottom-line performance of the website. This report lays out these metrics, recommends how to align them with business objectives, and offers a step-by-step process for collecting and using these metrics.

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