Advanced Search

Save Or Share This Report

For Customer Insights Professionals

CI Professionals: Plan For The Future Of Cross-Channel Marketing

April 26, 2013

Primary author headshot

Authors

Why Read This Report

The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But leveraging the online marketing suite to integrate content, analytics, and execution comes at a price. Successful efforts require building services partnerships and significant capability, technical, process, and resource commitments. These complexities make online marketing suite adoption a long-term initiative. To help, Forrester lays out a four-stage road map of escalating capability and sophistication: operational mastery, integrated marketing, optimization, and multichannel marketing. This is an updated report which takes into account Forrester's recently released research on the next evolution of the online marketing suite.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • The Online Marketing Suite Is A Key Customer Intelligence Building Block
  • How To Successfully Adopt The Online Marketing Suite
  • RECOMMENDATIONS

  • Make The Online Marketing Suite Your Own
  • Supplemental Material
  • Related Research Documents

Recommended Research