Data Overview Tool

The State Of Digital Engagement In Life Insurance In Indonesia

December 17th, 2020
Tom Mouhsian, Principal Analyst
Tom Mouhsian Principal Analyst
With contributors:
Frederic Giron , Nancy Lin , Bill Nagel

Summary

Indonesia has some of the most digitally empowered customers in the world. They have high expectations of how brands, including life insurance providers, should engage with them. With a very low life insurance penetration rate of 3%, opportunities abound for incumbents and insurance technology (insurtech) firms alike to serve these empowered customers. Customer experience (CX) professionals should read this report to learn how Indonesian online adults expect their life insurance providers to engage them.

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