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For B2C Marketing Professionals

The State Of Enterprise Marketing Technology, 2018

Benchmarks: The Enterprise Marketing Technology Playbook

July 11, 2018

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This is the Benchmarks report in The Enterprise Marketing Technology Playbook For 2018.

Why Read This Report

B2C marketing professionals must assemble enterprise marketing technology (EMT) stacks to support relevant and engaging customer experiences. For our Q1 2018 Forrester Wave™ evaluations of cross-channel campaign management (CCCM) and enterprise marketing software suites (EMSSes), we surveyed 52 customer references and end users about their respective vendors and marketing technologies. This report outlines the current status of EMT through users' eyes.

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Table of Contents

  • Marketers Seek Simplicity In Their Tech Stacks
  • Maturing EMT Strategies Begin To Link Channels And Departments
  • Marketers Seek Martech To Deliver Better Customer Experiences
  • Martech Vendors Must Support Marketers' Needs
  • Supplemental Material
  • Related Research Documents

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