The State Of Mobile Marketer Tactics: 2016

March 21st, 2016

Thomas Husson Vice President, Principal Analyst

With contributors:

Luca Paderni , Jennifer Wise , Kasia Madej , Laura Glazer

Summary

Marketers can leverage many different tactics from native apps to responsive web design (RWD), augmented reality, or beacons to engage consumers. They often lack an understanding of how their peers are using the various tactics and which ones are mature. This report focuses on the various mobile tactics and technologies B2C marketers use.

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