Trends Report

The State Of Retailing Online 2011: Marketing, Social, And Mobile

June 3rd, 2011
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst
With contributors:
Benjamin Zeidler , Douglas Roberge

Summary

While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and mobile selling. Both of those tactics have generated only single digits in sales for most retailers but promise to capture more marketing dollars in the year to come as web retailers anticipate big gains from those channels in the coming months. Many retailers said they were planning to add custom stores on social networks and incorporate features like ratings and reviews onto their mobile sites.

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