Skip to main content

Save or Share this Report

For eBusiness & Channel Strategy Professionals

The State Of Retailing Online 2014: Marketing

August 22, 2014

Primary author headshot

Authors

Why Read This Report

This latest report in our series using data from The State Of Retailing Online, a Shop.org study conducted by Forrester Research, covers interactive marketing benchmarks for online retailers. More than 80 retailers responded to a survey fielded in April and May of 2014. Key topics for this report include marketing spend benchmarks for web retailers, areas of increased prioritization, areas of focus for mobile marketing, and attitudes toward marketing attribution across various marketing tactics. Across the board, paid search continues to be the primary area of marketing spend and effectiveness for online retailers. Other areas of focus include email marketing and display media. Mobile marketing investments are also growing.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Table of Contents

  • Marketing Budgets Are Still Largely The Same
  • Supplemental Material
  • Related Research Documents

Recommended Research