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The State Of Retailing Online 2018: Store Investments, Business Objectives, And Mobile

Benchmarks: The Retail eCommerce Playbook

March 26, 2018

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This is the Benchmarks report in The Retail eCommerce Playbook For 2018.

Why Read This Report

The annual "The State Of Retailing Online" study by Shop.org, the digital division of the National Retail Federation (NRF), conducted by Forrester, is a summary of attitudes and investments that retailers are making for both their store and their online businesses. The 2018 report has notable new additions, particularly around investments in digital store initiatives.

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Table of Contents

  • Retailers Are Optimistic About Stores
  • Digital Efforts Continue To Be Strong
  • Recommendations

  • Retailers Need To Focus On Digital Investments More Than Ever
  • Supplemental Material
  • Related Research Documents

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