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Consumers continue to discover through myriad ways; affluent ones search more and through more channels. Even so, marketing leaders are not prepared to help targets find their products and services. This report showcases how users find online information and websites in 2014 and recommends some approaches to help marketing leaders better connect with searchers across all of their preferred discovery resources.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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