The Top Five Challenges For Mapping B2B Customer Journeys

June 21st, 2017

Tony Costa

TJ Keitt

With contributors:

David Truog , Scott Ross , Rachel Birrell

Summary

Customer journey mapping is a popular tool among B2B CX professionals. But the complexity of business relationships can make it difficult for CX pros to properly set up and execute journey mapping efforts. This report helps B2B CX pros overcome the five most common challenges that impede B2B customer journey mapping initiatives.

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