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For CMO Professionals

The US Digital Marketing Forecast, 2018 To 2023

Diverse Budget Priorities Will Boost Spend To Nearly $150 Billion

February 7, 2019

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Why Read This Report

By 2023, CMOs will spend nearly $150 billion on search marketing, banner and outstream advertising, instream advertising, and email marketing in the US. Paid search will lose share to shopping and voice search; programmatic banner buys will retrench; television innovation will drive instream growth; and email will woo B2B adopters. These changes reflect budget priorities that vary by marketer sophistication and digital marketing experience. Growth will improve workplaces, agency relationships, and retail outlets.

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Table of Contents

  • Digital Marketing Spend Will Top $146 Billion By 2023
  • Prudent, Not Perfunctory, Spend Guides Budgets
  • What It Means

  • Digital Maturity Will Improve Everyday Experiences
  • Supplemental Material
  • Related Research Documents

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