Trends Report

The World's Largest Digital Market Goes Programmatic

Decoding China's Unique Programmatic Media Buying Ecosystem

May 20th, 2016
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Fatemeh Khatibloo , Michael Barnes , Luca S. Paderni , Flora Zhang , Bill Nagel

Summary

Digital media buying isn't just going programmatic in North America — it's also booming in China, the world's second-largest digital advertising market. However, China's ecosystem is less mature, with hundreds of players competing fiercely in different sectors. This report gives B2C marketing professionals an overview of the landscape and key features of the programmatic buying market in China.

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