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For eBusiness & Channel Strategy Professionals

Rank Yourself With The Digital Maturity Model

January 14, 2015

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This is the Assessment report in The Retail eCommerce Playbook For 2016.

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Why Read This Report

As eBusiness and channel strategy professionals at retail companies evaluate their eCommerce opportunities, establishing a level set of current strengths and weaknesses is essential. This year, Forrester introduced its proprietary digital maturity model, a framework to evaluate your preparedness in driving digital transactions by plotting your organizational maturity. This framework evaluates companies on 36 criteria, ranks them against other eBusinesses, and provides a prescriptive approach on what different companies — from the laggards to the leaders — should do next. This report, part of the retail eCommerce playbook, is an update to the report titled "Rank Yourself With The eBusiness Maturity Model" that we initially published on January 18, 2013.

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Table of Contents

  • The Digital Maturity Model Is A Useful Tool For Retail eCommerce
  • Forrester Has Identified Four Levels Of Digital Maturity
  • Putting Your Digital Maturity Model Scores To Work
  • Supplemental Material

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