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For eBusiness & Channel Strategy Professionals

Rank Yourself With The Digital Maturity Model

Assessment: The Retail eCommerce Playbook

November 14, 2017

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This is the Assessment report in The Retail eCommerce Playbook For 2018.

Why Read This Report

To evaluate their eCommerce opportunities, digital business retail professionals must establish a level set of current strengths and weaknesses. In early 2017, Forrester updated its digital maturity model. This framework plots your organizational maturity to help you evaluate your preparedness to drive digital transactions. Specifically, the framework evaluates companies on 28 criteria, ranks them against other digital businesses, and provides a prescriptive approach on what different companies — from the skeptics to the differentiators — should do next. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • To Digitally Transform Your Business, You Must First Measure Maturity
  • The Four Levels Of Digital Maturity
  • Put Your Digital Maturity Model Scores To Work
  • Supplemental Material
  • Related Research Documents

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