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For eBusiness & Channel Strategy Professionals

Rank Yourself With The Digital Maturity Model

February 2, 2017

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This is the Assessment report in The Retail eCommerce Playbook For 2017.

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Why Read This Report

As eBusiness and channel strategy professionals at retail companies evaluate their eCommerce opportunities, establishing a level set of current strengths and weaknesses is essential. In early 2016, Forrester updated its digital maturity model, a framework to evaluate your preparedness in driving digital transactions by plotting your organizational maturity. This framework evaluates companies on 28 criteria, ranks them against other eBusinesses, and provides a prescriptive approach on what different companies — from the laggards to the leaders — should do next. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Best Practice Assessments

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  • The Digital Maturity Model

Table of Contents

  • To Digitally Transform Your Business, You Must First Measure Maturity
  • Forrester Has Identified Four Levels Of Digital Maturity
  • Put Your Digital Maturity Model Scores To Work
  • Supplemental Material
  • Related Research Documents

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