Report

The Best And Worst Of Email Marketing, 2016

Marketers Struggle To Create A Cohesive Email Program
November 16th, 2016
With Contributors:
Olivia Dynan
and Laura Glazer

Summary

This report helps B2C marketing professionals benchmark their email marketing campaigns against 100 of their peers that Forrester reviewed from multiple industries. Of the 100 campaigns, 90 failed the review. Read on to learn key pitfalls to avoid and how

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.