Report

The Capabilities CDPs Need To Deliver Value For B2C Marketers

January 16th, 2020
With
David Novitzky
Cole Walsh
and Christine Turley

Summary

This report outlines the state of the CDP market today and the critical capabilities that CDPs must develop to meet the current and future needs of enterprise B2C marketers.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.