Report

The Forrester Wave™: Email Marketing Service Providers, Q2 2018

The Eight Providers That Matter Most And How They Stack Up

June 20th, 2018
With contributors:
Mary Pilecki, Jeremy Swire, Christine Turley

Summary

In our 26-criteria evaluation of email marketing service providers, we identified the eight most significant ones — Adobe, Cheetah Digital, Epsilon, IBM, Oracle, Salesforce, Yes Lifecycle Marketing, and Zeta Global — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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