Wave Report

The Forrester Wave™: Mobile Engagement Automation, Q3 2020

The Nine Providers That Matter Most And How They Stack Up

August 25th, 2020
With contributors:
Mary Pilecki , Cole Walsh , Christine Turley


In our 31-criterion evaluation of mobile engagement automation (MEA) providers, we identified the nine most significant ones — Acoustic, Adobe, Airship, Braze, Leanplum, MoEngage, Salesforce, Swrve, and Upland Software — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers select the right one for their needs.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.