The Forrester Wave™: US Database Marketing Service Providers, Q1 2011

Epsilon, KBM Group, And Targetbase Lead A Strong Chasing Pack
January 12th, 2011
With Contributors:
Suresh Vittal
Emily Murphy
and Michael J. Grant


In Forrester's 90-criteria evaluation of US database marketing service providers (MSPs), we found that Epsilon, KBM Group, and Targetbase led the pack because of their analytical and strategic approach to the business, coupled with broad capability and st

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