The Global Mainstreaming Of Smartphones

Understanding Global Smartphone Adoption Today And Tomorrow
September 15th, 2011
With Contributors:
Annie E. Corbett
Andia Vokshi
and Elizabeth Stark


In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone penetration is racing past 25% — smartphones are going mainstr

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.