Report

The Global Mainstreaming Of Smartphones

Understanding Global Smartphone Adoption Today And Tomorrow
September 15th, 2011
With Contributors:
Annie E. Corbett
Andia Vokshi
and Elizabeth Stark

Summary

In a global population that exceeds 5 billion subscriptions, consumer product strategists recognize that smartphones are a niche today. Yet in the US and in some European countries, smartphone penetration is racing past 25% — smartphones are going mainstr

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