Report

The Multi-HDTV Household Opportunity

Marketing To Every Room In The House Will Raise Sales
August 3rd, 2007
With Contributors:
Remy Fiorentino
Bradford Holmes
and April Lawson

Summary

Most technology marketers spend a great deal of their time wooing the majority of US households that still don't own a high-definition TV (HDTV). This singular focus is a mistake: Selling second, third, and fourth HDTV sets to households that already own

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