Report

The New Mobile Mind Shift Index: Global

Use The Mobile Mind Shift Index To Guide Your Local Strategy
December 21st, 2018
With
Brian Luu
Adrian Chapman
Nicholas Chao
Erin Sellers
and Rachel Birrell

Summary

In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors. The MMSI also helps brands understand what mobile services

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