The New Mobile Mind Shift Index: Global

Use The Mobile Mind Shift Index To Guide Your Local Strategy
December 21st, 2018
Brian Luu
Adrian Chapman
Nicholas Chao
Erin Sellers
and Rachel Birrell


In 2018, Forrester updated the Mobile Mind Shift Index (MMSI), a tool that enables digital business and marketing leaders to assess their customers' mobile intensity, expectations, and behaviors. The MMSI also helps brands understand what mobile services

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.