Vision Report

The Moments-Based Evolution Of Enterprise Marketing Technology

As Marketing And CX Align, Martech Must Shift From Campaigns To Moments

August 11th, 2021


Technology use is routine — even mandatory — for modern marketers. And while marketing technology (martech) has undeniably made remarkable strides, major challenges remain unsolved, limiting its utility. This report helps B2C marketers define the evolving role of martech, understand which technology components create enterprise value, and align investment plans with six core capabilities.

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