Data Overview Report

The State Of The US Values-Based Consumer, 2022

Develop The Human Picture By Understanding The Role Of Values

October 26th, 2022
AL
Anjali Lai
With contributors:
Shynise McElveen , Xiomara Nunez , Peter Harrison

The COVID-19 pandemic and slew of ensuing crises have transformed and complicated values-based decision-making. On one hand, the shared sense of struggle has heightened US consumers’ social and environmental consciousness. On the other hand, intense uncertainty paired with physical and financial strain has driven consumers into a survival mindset. This report helps marketers develop their understanding of the human picture by synthesizing attitudinal, behavioral, and contextual data that sheds light on how values-based consumer decisions and behaviors will unfold in the next 12 months.

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