Best Practice Report

Think Like A Sponsor To Improve Emerging Technology Investments

August 2nd, 2021
Sam Higgins, Principal Analyst
Sam Higgins Principal Analyst
Brian Hopkins, VP, Emerging Tech Portfolio
Brian Hopkins VP, Emerging Tech Portfolio
With contributors:
Matthew Guarini , Pascal Matzke , Gordon Barnett , Emily Stutzman

Summary

Securing investment to identify opportunities to implement emerging technology in ad hoc, sustained, or disruptive innovation efforts is not easy; potential sponsors often perceive these investments as high-risk, putting both personal credibility and corporate capital on the line. Tech execs responsible for emerging technology research and innovation programs must gain the trust and confidence of business execs who have the need and resources to sponsor specific opportunities. This report helps tech execs put themselves in a potential sponsor’s shoes and address their desires concerning risks, rewards, and concerns in business case materials and other communications when seeking funding.

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