Report

Three Digital Trends Broaden The Role And Scope Of Product Information Management

PIM Joins CMS And DAM As A Key Content Pillar For Omnichannel Experiences
October 21st, 2019
With Contributors:
Charlie Ruhl
and Rachel Birrell

Summary

B2C and B2B buyers want more valuable content, not just more content, as they engage with retailers, distributors, and manufacturers across touchpoints. To meet buyer needs, product information management (PIM)'s role is expanding beyond core operations:

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