Advanced Search

Save or Share this Report

For Customer Experience Professionals

Top Ways To Combat Survey Fatigue

January 25, 2013

Authors

Why Read This Report

Customer experience professionals depend on surveys for their voice of the customer (VoC) and customer experience (CX) measurement programs. But with so many surveys coming at each individual customer, CX pros don't get the response rates and response quality they need for those programs. This report outlines best practices for CX pros to get customers to start — and complete — surveys that produce high-quality actionable data.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Table of Contents

  • CX Pros Need To Fight Survey Fatigue Now
  • Follow Best Practices To Combat Survey Fatigue
  • RECOMMENDATIONS

  • CX Pros Need To Compensate For Survey Fatigue
  • Supplemental Material
  • Related Research Documents

Recommended Research