Top Ways To Combat Survey Fatigue
January 25, 2013
Why Read This Report
Customer experience professionals depend on surveys for their voice of the customer (VoC) and customer experience (CX) measurement programs. But with so many surveys coming at each individual customer, CX pros don't get the response rates and response quality they need for those programs. This report outlines best practices for CX pros to get customers to start — and complete — surveys that produce high-quality actionable data.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- CX Pros Need To Fight Survey Fatigue Now
- Follow Best Practices To Combat Survey Fatigue
- CX Pros Need To Compensate For Survey Fatigue
- Supplemental Material
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