Trial NFC To Connect The Real World With Mobile
The Time Is Right To Test Hyperlocal Near Field Communication (NFC)
February 28, 2012
Why Read This Report
Near field communication (NFC) allows consumers to use their mobile and custom devices to directly interact with almost any real-world object such as posters, clothes, and shop windows. The allure of NFC is its simplicity: Users tap their device (most likely a mobile) on the object of interest and are immediately provided with either media or a campaign message and action. This report provides interactive marketers an appreciation of how NFC differs from other offline technologies, an outline of campaign techniques, and a tool kit to help them approach their construction of high-impact NFC campaigns.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Get To Know Mobile Tactics
August 7, 2014 | Jennifer Wise
Interactive Marketing's Isolation Must End
February 7, 2013 | Jim Nail
The State Of Health Plans' Mobile Product Strategies
December 30, 2010 | Elizabeth Boehm