Best Practice Report

Turn Emerging Technology Into Sustained Advantage

Technology-Driven Innovation Gives You A Lasting Advantage

February 13th, 2020
With contributors:
Pascal Matzke , Bobby Cameron , David Truog , Ted Schadler , Dan Bieler , James Staten , Patrick Carroll , Jennifer Wise , Emily Stutzman , Shayna Neuburg


Most innovations pursue improving customer experiences, products, or process efficiencies by applying technology to meet business needs. Technology-driven Innovation (TDI) is the opposite of this approach. It is an advanced technology-first practice for pursing disruptive opportunities made possible by emerging technology. While your innovation efforts must stay focused on business and customer needs, this report examines how TDI will help you stay ahead of technology-accelerated change and provides special recommendations on how to pursue it.

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