US Interactive Marketing Forecast, 2009 To 2014
Spend Will Reach Nearly $55 Billion As Interactive Cannibalizes Traditional Media
July 6, 2009
Why Read This Report
Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.
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Table of Contents
- Interactive Will Cannibalize Traditional Media
- Interactive Marketing Spend Will Near $55 Billion By 2014
WHAT IT MEANS
- Interactive Trends Will Redefine Your Business
- Supplemental Material
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