US Mobile Retail Forecast, 2012 To 2017

January 16th, 2013

With contributors:

Patti Freeman Evans , Douglas Roberge , Marcus Johnson

Summary

The rapid growth and ubiquity of smartphones naturally means that a significant portion of Internet activity, including shopping, will migrate to this mobile device. While mobile browsing on retail sites is fairly popular, this report dispels myths about the size and opportunity that mobile commerce offers retailers. This report also provides suggestions on how retailers can mitigate their risks when investing for non-PC devices.

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